46 Below is a cafe and restaurant in Green Bay, Wisconsin named after an NFL game at Lambeau Field when the temperature reached a record low of 46 below zero. The restaurant is also located directly below the sledding hill at the civic park, Titletown. The identity celebrates the distinctive typography of a football field.
Created at Pentagram in 2017 with Michael Gericke.
Project details coming soon!
Designed at Pentagram in 2017
Creative Team: Michael Gericke and Emily Makarainen
Logo designed for a new park and public space that was built immediately next to Lambeau Field, the Green Bay Packers' Stadium. The Titletown Logo received a design excellence award in the 2017 Communication Arts Annual. Documentation photos by Martin Seck.
Created at Pentagram in 2016 with Michael Gericke.
Graphics created for CityPoint, a shopping center and public space in downtown Brooklyn. Carefully pairing these images with selected words created messages that represent the brand of CityPoint and Brooklyn as a whole.
Designed at Pentagram in 2017 with Haley Taylor and MIchael Gericke.
Print and Signage materials designed for New York Live Arts, a public dance and theatre company in New York City.
Designed with Dinara Guzhavina at Pentagram in 2016. Wordmark designed by Matt McInerney.
Documentation photography by Martin Seck
A proposed poster campaign for Bar SixtyFive at the Rainbow Room. The brief was to create a message and visual that would attract a younger audience. The language and imagery are intentionally gritty, to counter the often idealized snapshots used in traditional advertising and social media. Photos from iStock, Offset, and Trunk Archive.
Created at Pentagram in 2017 with Michael Gericke and Emily Makarainen.
Assorted logotypes, wordmarks, and symbols. Some rejected, but not forgotten.
Created between 2015 and 2018.
The Observation Deck at Rockefeller Center required a campaign refresh. To make the ads more authentic, human, and distinctive, we held a photoshoot to capture real people viewing the skyline from the deck, rather than isolating the skyline itself.
Using the discarded shots from the photoshoot, I also created a stop motion video to fill some digital ad space.
Designed with Haley Taylor and Michael Gericke at Pentagram in 2016/17.
A graphic created for a Valentine's Day Pop Up event at Rockefeller Center that uses the circular logo to imbue a simple message about love.
Designed at Pentagram in 2018 with Michael Gericke and Emily Makarainen.
A re-brand of Boston Properties, a nationwide real-estate investment firm. The name and mark comes from their stock symbol and suggests upward movement. Designed at Pentagram in 2016.
Identity created for Nearwater Capital, a new financing firm in Manhattan. The design reflects the elegance of the product as well as the experience of the founder.
Designed in 2017.
Wordmark and promotional items designed for Micah Walter, a connoisseur of creating digital objects that enhance the museum experience. His work crosses the fields of technology, writing, photography and programming.
Designed independently in 2017.
While living in London for a year I began to collect words that I found amusing or different in some way. I wrote, designed, and illustrated this book to share my words and experiences with others.
The concept for this project was initially realized as part of a collaborative assignment at the University of Connecticut. Other group members were Emily Nitti, Kathleen McIntyre, Sara Jamshidi, and Taurean Stovall.
Illustrations for Bar SixtyFive at Rainbow Room at Rockefeller Center. Designed at Pentagram in 2016.
Daphne Geismar, New Haven–based book designer, makes beautifully thoughtful books for artists and museums. As a collaborative experiment, I joined her and two of my peers in designing her new portfolio site. We wanted to embrace the physicality of these books with large photos, horizontal scrolling and an arrangement of the books on the site that mirrors how one would experience them in real life.