Titletown Logo & Identity

Titletown is a new community development located just west of Lambeau Field, home of Wisconsin’s Green Bay Packers. It includes a 10-acre park and plaza, a sledding hill, ice rink, full-size football field, hotels, shops, office buildings and more.

Prior to its opening in 2017, Pentagram was engaged to create a memorable, lasting brand identity and signage system for the district that would encompass the spirit, history, and pride of its fan base. I designed the logo under creative direction of Michael Gericke, and created the signage applications under direction of Don Bilodeau.

A large multidisciplinary team helped bring this project to life including Melisa Ozkan, Chuan-Wei Ting, Elizabeth Kim, and more.

See full project on Pentagram's website here

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