CityPoint Campaign

CityPoint is New York's largest shopping, dining and entertainment destination located in the neighborhood of Downtown Brooklyn. The identity celebrates the area's vibrant local pride with a bold slogan "BKLYN BORN," and bright, punchy graphics that energize the interior and exterior space.  

I designed and executed the large scale, image-driven graphics to inform locals and tourists of the different offerings in the complex.

A huge thanks to Haley Taylor and Brian Banton who helped set the vision, design the logo, and create an array of additional graphics.

See full project on Pentagram's website here