Micah Walter Studio is a team of museum specialists, designers, engineers, and data scientists who help museums redefine themselves through the sensible application of technology. Based on the machine-driven monospaced type style, the identity evokes a sense of mechanical reproduction, much like the tools employed by the studio. The RGB palette communicates the highly digital nature of the studio’s projects, while also adding variety and distinction to the overall identity suite. Additionally, the three lockups allow the wordmark to be used in a flexible way. Read more about the process here.